Making Sleep Advice Less Boring

Tools

Illustrator, InDesign

Timeline

Nov. 2025 - Dec. 2025

Team

Solo

In this project, I transformed an early brochure sketch for Wake Me Up into a polished and visually engaging final design. I refined the layout, typography, visual hierarchy, and graphic elements to create a smoother reading experience while keeping the brand identity recognizable.

Bringing Sketches to Life

After being handed the draft for the final design, I focused on enhancing the visual expression, improving the overall balance, and tailoring it more effectively to the target audience.

From Values to VIsuals

Wake Me Up was founded to create a safe and supportive space where people can speak openly about mental health challenges. Their visual profile reflects these values of openness, compassion, and trust through warm colors, modern typography, and lively visual elements.

What I've Learned

How visual balance improves readability, and how to distribute text, illustrations, and negative space without making layouts feel crowded.

A visual identity can be extended without losing recognition, I learned how to introduce new visual ideas while keeping existing brand elements as a visual anchor.

Breaking consistency can strengthen hierarchy. Not every page needs to follow the exact same composition. Controlled variation can create rhythm and prevent an information-heavy brochure from feeling repetitive.

Creating thoughtful digital experiences with clarity, structure, and meaning.

Creating thoughtful digital experiences with clarity, structure, and meaning.