UX-design

Branding

Voll Gård

Redesign of Website for Local Farm

Tools

Balsamiq, WIX

Time

Sep. 2025 - Nov. 2025

Team

Solo

UX-design

Branding

Voll Gård

Redesign of Website for Local Farm

Tools

Balsamiq, WIX

Time

Sep. 2025 - Nov. 2025

Team

Solo

UX-design

Branding

Voll Gård

Redesign of Website for Local Farm

Tools

Balsamiq, WIX

Time

Sep. 2025 - Nov. 2025

Team

Solo

The Problem

The staff responsible for inquiries struggled to stay organized, as communication was spread across four different email accounts. Many inquiries were repetitive information already available on the website, but was difficult for users to find.

The Problem

The staff responsible for inquiries struggled to stay organized, as communication was spread across four different email accounts. Many inquiries were repetitive information already available on the website, but was difficult for users to find.

The Problem

The staff responsible for inquiries struggled to stay organized, as communication was spread across four different email accounts. Many inquiries were repetitive information already available on the website, but was difficult for users to find.

The Goal

Develop a more clear and intuitive website that makes important information easier to find, reduces repetitive inquiries, and streamlines communication for both visitors and staff.

The Goal

Develop a more clear and intuitive website that makes important information easier to find, reduces repetitive inquiries, and streamlines communication for both visitors and staff.

The Goal

Develop a more clear and intuitive website that makes important information easier to find, reduces repetitive inquiries, and streamlines communication for both visitors and staff.

The Solution

A completely new website with better-structured content and integrated automated booking systems that helped simplify the communication between the staff and visitors.

The Solution

A completely new website with better-structured content and integrated automated booking systems that helped simplify the communication between the staff and visitors.

The Solution

A completely new website with better-structured content and integrated automated booking systems that helped simplify the communication between the staff and visitors.

Research & Insights

Through a survey with 18 participants, I wanted to understand how users experienced the existing website and which information they struggled to find. The results showed clear usability issues around navigation and access to practical details such as activities, opening hours, prices, and information about the farm’s animals.

Heuristic evaluation

By conducting a heuristic evaluation, I wanted to systematically understand where the existing interface created friction for users and why certain tasks felt unclear or difficult to complete. The evaluation revealed that the main usability issues were related to clarity, feedback, consistency, error prevention, and accessibility.

Heuristic evaluation

By conducting a heuristic evaluation, I wanted to systematically understand where the existing interface created friction for users and why certain tasks felt unclear or difficult to complete. The evaluation revealed that the main usability issues were related to clarity, feedback, consistency, error prevention, and accessibility.

Heuristic evaluation

By conducting a heuristic evaluation, I wanted to systematically understand where the existing interface created friction for users and why certain tasks felt unclear or difficult to complete. The evaluation revealed that the main usability issues were related to clarity, feedback, consistency, error prevention, and accessibility.

Sitemap

I restructured the information architecture to make the website easier to navigate and help users quickly find key information like activities, services, opening hours, and the farm’s animals. By creating a clearer sitemap with a more intuitive hierarchy, it reduced confusion and made the user journey more simple and predictable.

Sitemap

I restructured the information architecture to make the website easier to navigate and help users quickly find key information like activities, services, opening hours, and the farm’s animals. By creating a clearer sitemap with a more intuitive hierarchy, it reduced confusion and made the user journey more simple and predictable.

Sitemap

I restructured the information architecture to make the website easier to navigate and help users quickly find key information like activities, services, opening hours, and the farm’s animals. By creating a clearer sitemap with a more intuitive hierarchy, it reduced confusion and made the user journey more simple and predictable.

Wireframe

In the early development stage, I explored different layout options and content hierarchies to create a clearer flow, ensuring users could quickly understand the services offered and find what they needed with minimal effort.

Old VS New Design

I restructured the content with clearer hierarchy, improved flow, and simplified navigation to reduce cognitive load and guide families, schools, and event visitors more intuitively. The result transformed the site from an informal information board into a cohesive and trustworthy digital presence that better reflects Voll Gård’s professionalism and warmth.

Visual profile

Voll Gård’s visual identity was enhanced to express a warm, earthy, and rural tone of voice and identity. This was achieved through using color tones, typography, graphic elements, and imagery that together creates a welcoming and naturalistic expression.

Key Learnings

Improving hierarchy, call-to-actions, and information grouping can dramatically reduce confusion — even without a full redesign.

Manual processes create unnecessary friction. Even simple booking flows or structured contact forms can reduce internal workload and improve user experience.

Having a lot of information does not equal good communication. Structuring content clearly (activities, visiting hours, events, volunteering) significantly improves usability and reduces friction for visitors.

Key Learnings

Improving hierarchy, call-to-actions, and information grouping can dramatically reduce confusion — even without a full redesign.

Manual processes create unnecessary friction. Even simple booking flows or structured contact forms can reduce internal workload and improve user experience.

Having a lot of information does not equal good communication. Structuring content clearly (activities, visiting hours, events, volunteering) significantly improves usability and reduces friction for visitors.

Key Learnings

Improving hierarchy, call-to-actions, and information grouping can dramatically reduce confusion — even without a full redesign.

Manual processes create unnecessary friction. Even simple booking flows or structured contact forms can reduce internal workload and improve user experience.

Having a lot of information does not equal good communication. Structuring content clearly (activities, visiting hours, events, volunteering) significantly improves usability and reduces friction for visitors.

Creating thoughtful digital experiences with clarity, structure, and personality.

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Behance

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Creating thoughtful digital experiences with clarity, structure, and personality.

Home

About

Projects

Contact

Instagram

Behance

LinkedIn

Creating thoughtful digital experiences with clarity, structure, and personality.

Home

About

Projects

Contact

Instagram

Behance

LinkedIn

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