UX-design

Service design

Miljøbarn

Website for Toy Rental Library

Tools

Figma, Balsamiq, Wix

Time

Fall 2025

Team

3 UX-designer

UX-design

Service design

Miljøbarn

Website for Toy Rental Library

Tools

Figma, Balsamiq, Wix

Time

Fall 2025

Team

3 UX-designer

UX-design

Service design

Miljøbarn

Website for Toy Rental Library

Tools

Figma, Balsamiq, Wix

Time

Fall 2025

Team

3 UX-designer

The Problem

Users found it difficult to understand what Miljøbarn offers, what their benefits are and finding practical information - such as joining activities, borrowing toys, or booking a visit.

The Problem

Users found it difficult to understand what Miljøbarn offers, what their benefits are and finding practical information - such as joining activities, borrowing toys, or booking a visit.

The Problem

Users found it difficult to understand what Miljøbarn offers, what their benefits are and finding practical information - such as joining activities, borrowing toys, or booking a visit.

The Goal

Increase awareness and clarify the concept of Miljøbarn, while also encouraging users to engage with the organisation.

The Goal

Increase awareness and clarify the concept of Miljøbarn, while also encouraging users to engage with the organisation.

The Goal

Increase awareness and clarify the concept of Miljøbarn, while also encouraging users to engage with the organisation.

The Solution

A clear and user-friendly website for Miljøbarn that made it easier for users to understand the service and navigate the available information.

The Solution

A clear and user-friendly website for Miljøbarn that made it easier for users to understand the service and navigate the available information.

The Solution

A clear and user-friendly website for Miljøbarn that made it easier for users to understand the service and navigate the available information.

My role

My role was to design the website, with responsibility for information architecture, user flow, and the overall user experience. The two other team members focused on research activities, service evaluation, and the development of the graphic profile.

Research & Insights

Using insights from interviews, surveys and observations, an Opportunity–Solution Tree was developed to structure the findings and brainstorm design ideas based on real user and business needs. Through this process, the two following key issues were discovered: 1) The service lacks visibility 2) The concept is not communicated clearly enough to users.

Personas

To gain a more clear understanding of the target groups needs, three different personas were made: parents, children, and volunteers, each approaching the service with different goals, motivations and concerns.

Competitive analysis

To better understand industry standards, best practices, and gaps in existing solutions, a competitive analysis was used to compare similar services, including Whirli Kids, Jus Play, Liledu, and Cape Cod Toy Library.

Sitemap

The content was organized to create a clearer hierarchy and more logical flow, ensuring that users can quickly understand the structure of the information and navigate it intuitively.

Wireframe

Before developing the the website, I built a sitemap to structure the content into a clear hierarchy and logical flow, ensuring that users can quickly understand the structure of the information and navigate it intuitively.

Visual Profile

We aimed to present Miljøbarn as approachable, friendly and playful. To support this, we used soft shapes, a playful color palette, and a warm, inviting tone of voice throughout the design.

Key Learnings

Hands-on experience using Wix to design and build a custom website

Better understanding of the typical needs, expectations, and pain points of parents with young children.

Working independently on a real-life project strengthened my ability to take responsibility and ownership of a design process.

Key Learnings

Hands-on experience using Wix to design and build a custom website

Better understanding of the typical needs, expectations, and pain points of parents with young children.

Working independently on a real-life project strengthened my ability to take responsibility and ownership of a design process.

Key Learnings

Hands-on experience using Wix to design and build a custom website

Better understanding of the typical needs, expectations, and pain points of parents with young children.

Working independently on a real-life project strengthened my ability to take responsibility and ownership of a design process.

Creating thoughtful digital experiences with clarity, structure, and personality.

Creating thoughtful digital experiences with clarity, structure, and personality.

Creating thoughtful digital experiences with clarity, structure, and personality.